Design for business

If UI design creates the brains behind your online presence, visual design creates the personality. Our integrated process ensures that your brand traits are communicated with appropriate tone and that they support your business goals at all times.

The UI Architects visual design process is an integral component of our Usable Interface Design methodology. As such, discovery and analysis work is shared, then applied separately in parallel design flows. This maintains a shortest path to clear solutions in both UI and visual design components, allowing critical design iterations to occur with a minimum of cost. Only once our solutions in both areas have been validated by you are they merged.

We follow a multistage approach that relies on your input and validation at each step. We have found that by opening up the design process to our clients in this way, we remove the mystery from it. Our clients gain confidence that the visual solution is always in support of business goals – never the whims of any member of the design team. It also provides valuable opportunities to examine those goals in a fresh light and validate them.

The result is a look that supports the underlying architecture, tells your customers who you are, and makes you look good.