ROI of User-Centered Design

Whatever you do online – sell, support, communicate – you will do it more effectively and realize your investment faster with user-centered design practices.

You've probably seen the statistics – large numbers of users abandon websites in frustration, costing businesses billions in lost opportunities and efficiencies. Applications from office productivity suites to Enterprise CRM deployments suffer similar inefficiencies. These failings can be overcome by what Tom Peters says may be "our top unexploited competitive edge" - design. UI Architects' methodologies are specifically designed to minimize user failure and dropout and maximize your investment by creating highly usable products.

	Relative costs to fix a problem at various stages of the project life cycle. Robert Pressman, Software Engineering: A Practitioner's Approach

Implementing user-centered design methodologies is the most cost effective approach for a number of reasons:

• Increased customer satisfaction and reduced dropout rates return $10-$100 for every dollar invested in ease of use design.
  
  
• Fixing ease-of-use problems during design is far cheaper than doing so during development or after deployment.
  
  
• Time to market with a fully competitive product is shortened.
  
  
• Service and customer support costs are dramatically reduced.